Alina Nadeem
01 · Intro
Music · Press M
Portfolio · 2026
Al Ain, UAE
Data · Strategy · Communication

A story of ambition

Alina
Nadeem

CEO · Data Analyst · Comm Specialist

↑ Turn up your volume ♪

A

Alina Nadeem

I'm Alina
Nadeem.

A business leader with a passion for data, strategy, and communication.
My experience spans entrepreneurship, marketing, and analytics, but at the heart of it all is my inner Sherlock Holmes: a love for solving problems, uncovering patterns, and turning ideas into results.
Give me a problem, a spreadsheet, and a cup of coffee, and I'm probably already looking for clues. 🔍

Begin the journey ↓
Guinness World Records
Certificate Holder · Most Users in an AI Video Lesson (14,075 participants)
700K+
Ad campaign reach
1,000
Customers in 2 months
Summa Cum Laude
B.S. Interpersonal/Organizational Communication & Minor in Business · ECU
UC Berkeley Extension
Professional Program in Data Analysis
Story

About

The person behind
the data.

I'm currently the CEO of Pawsitive Vibes Veterinary Clinic in Al Ain, where I led the launch end-to-end: licensing, branding, hiring, financial modeling, and growth campaigns that reached 700K+ users and onboarded 1,000 customers in two months.

I just completed UC Berkeley Extension's Professional Program in Data Analysis, building a strong foundation in Python, R, SQL, and statistical modeling.

I also recently became a Guinness World Records Certificate Holder, after participating in Kanz's world's largest AI training hackathon, where I built Paw Guardian, my clinic's practice management app with a full relational database on Supabase.

Earlier on, I completed a B.S. in Interpersonal/Organizational Communication (Summa Cum Laude), with a Minor in Business Administration, from East Carolina University.

Along the way, I built hands-on experience through JPMorgan Chase (CADP), Deloitte, and KPMG.

My toolkit includes Python, R, SQL, Tableau, Power BI, Google Analytics, and D3.js. I'm also certified as a QuickBooks Online ProAdvisor, Microsoft Office Specialist, Digital Marketing Expert, and Google IT Support Specialist.

Python · R · SQLAnalysis
Tableau · Power BI · ExcelVisualization
HTML · CSS · JavaScriptWeb Development
Adobe Illustrator · Photoshop · InDesignDesign
Google Ads · Meta Ads · SEOMarketing
QuickBooks Online · Power QueryFinance
Communication StrategyCore
Branding · UX Design · Canva · FilmoraCreative
Google IT Support · Microsoft Office Associate · Digital MarketingCertified
Work

Experience

What I've done.

Creative & Communication Brand, Strategy & Story.
Data & Technical Analysis, Code & Insight.
Dec 2024 – Present
Chief Executive Officer
Pawsitive Vibes Veterinary Clinic · Al Ain, UAE

Led the clinic's full launch — startup operations, licensing, regulatory compliance, and government liaison. Built the brand from scratch: logo, signage, website, and social media. Led Google & Meta Ads campaigns reaching 700K+ users and onboarding 1,000 customers in two months.

Google AdsMeta AdsBrandingWeb DevSEOOperationsOperationsLeadershipTeamworkProject Management
Mar 2024 – Aug 2026
Data Analytics Apprentice
UC Berkeley Extension · Berkeley, California

Completed practical analytics projects using Python, R, SQL, Pandas, NumPy, Matplotlib, SQLite, Tableau, and Power BI. Built data analysis tools, automated workflows, performed customer segmentation using K-Means and Ward's Hierarchical Clustering, and delivered business-focused insights through reports and presentations.

PythonRSQLPandasNumPyTableauPower BI
Apr 2024 – May 2024
CADP Analyst Trainee
JPMorgan Chase & Co. · New York, USA

Built a Tableau and Excel visualization dashboard, documented a business process and identified improvement opportunities, and developed a PowerPoint presentation to communicate key findings to stakeholders.

TableauExcelData VizReporting
Apr 2024
Technology Trainee
Deloitte Australia · Forage Job Simulation

Unified two data models using Python and classified data in Excel to draw business conclusions. Created a Tableau dashboard and identified the origin of a cybersecurity breach by analyzing web activity logs.

PythonTableauCybersecurityExcel
Mar 2023 – Apr 2023
Data Analytics Trainee
KPMG Forage · Data Analytics Consulting

Assessed data quality and proposed mitigation strategies. Built a 3-phase model covering data exploration, feature engineering, and interpretation to identify high-value customers. Delivered a client-facing dashboard with marketing recommendations.

Data QualityFeature EngineeringTableauConsulting
Sep 2022 – Dec 2022
Support General Admin Assistant
Akar Landscaping Services · Al Ain, UAE

Built Excel sheets for business impact analysis, developed a PPE training program for construction staff, and produced a commercial training video.

ExcelData AnalysisReporting
Aug 2021 – Oct 2021
Social Media Marketer
Super Sport · Al Ain, UAE

Created the official logo and produced digital banner, print, and video ads — driving consistent engagement across 2.4K followers. Boosted traffic by 60% and increased engagement rates by 34%.

SEOGraphic DesignSocial Media
Jun 2021 – Aug 2021
Social Media TikTok Intern
The Dean's List · Charlotte, NC, USA

Designed and executed a global social media strategy across LinkedIn, Twitter, Facebook, and Instagram for an audience of 10.5K followers. Increased engagement by 15%.

Social StrategyContent CreationTikTok
May 2021 – Aug 2021
Digital Marketing Trainee
London International Studies & Research Center · Dubai, UAE

Managed paid campaigns across multiple advertising platforms. Implemented SEO strategies using Ahrefs and SEMRush. Enhanced SEO with Hotjar and Google Search Console.

Paid AdsSEOAhrefsWordPress
Build

Projects

Things I've built.

01
Paw Guardian — Veterinary Management App

I built this app for my own clinic, Pawsitive Vibes Veterinary Clinic, to replace the spreadsheets we were using to track patients, appointments, and inventory. Using SQL, I built out the entire relational schema myself, tables for owners, patients, medical histories, and inventory, then populated and managed the actual patient records and inventory data through it. I set up real-time database triggers in Supabase so every update syncs instantly across devices, no more stale or conflicting records. I designed the frontend in Lovable and handled all the data modeling and backend logic myself. The app also integrates GPT-4o as a built-in AI assistant staff can query for quick veterinary reference info without leaving the workflow.

Lovable Supabase SQL Relational Database Design Real-Time Data Sync LLM Integration (GPT-4o) Python
View Project ↗
02
World at Work Atlas & Convergence vs. Concentration — Data Visualization Final Project, UC Berkeley Extension

Macro view: World at Work Atlas. An explorable choropleth map covering GDP, GDP per capita, employment, unemployment, and poverty across 265 countries and 66 years. A time slider and metric selector let you scrub through history and switch indicators, with countries color-coded by quantile ranking so patterns stand out clearly at a glance, built for browsing and comparison rather than a single guided story.

Micro view: Convergence vs. Concentration. A story-driven companion piece that zooms into how growth is actually distributed. It opens with a Gapminder-style animated scatterplot, then moves through rich–poor ratio and dollar-gap charts before landing on within-country inequality measures: Gini coefficient, Palma ratio, and income deciles, to look at whether gains are shared broadly or concentrated at the top.

Both run on independent Python and R data pipelines that clean and merge data from the World Bank, the World Bank Poverty and Inequality Platform, Our World in Data, and Natural Earth, reconciling ISO3 codes and inconsistent country names across six source files. The D3 visuals were also rebuilt as static charts in Python and R to validate the pipeline end to end.

D3.js Python R Data Cleaning & ETL Choropleth Mapping Data Storytelling World Bank / OWID Data
03
Pawsitive Vibes Veterinary Clinic — Website & Digital Marketing

Built the clinic's full website from scratch. Managed 8 social media accounts and launched 40+ Google Ads and Meta Ads campaigns that reached 700K+ users, onboarding 1,000 customers in two months. Integrated Google Analytics to track traffic, conversions, and ROI — producing regular performance reports to continuously optimize campaigns.

Google Ads Meta Ads Google Analytics SEO Campaign Optimization
04
Pet Market Trend Analysis — Python for Data Analysis - UC Berkeley Extension

Final project at UC Berkeley Extension. Analyzed U.S. online pet supply sales data — cleaning, merging, and visualizing real transaction datasets alongside competitor data. Uncovered patterns in pricing, seasonality, and customer spending habits using Python.

Python Pandas NumPy Matplotlib Jupyter
05
Starbucks Malaysia — Customer Segmentation Analysis - UC Berkeley Extension

End-to-end customer analytics study using R. Applied Ward's Hierarchical Clustering and K-Means Clustering to segment customers by satisfaction, loyalty, and purchasing behavior. Developed an ACSI-based satisfaction model and translated findings into data-driven retention and loyalty program recommendations.

R K-Means Clustering Hierarchical Clustering ACSI Modeling Statistics
06
Internet Data File Analyzer — Python Program - UC Berkeley Extension

Built a Python program for multi-tier dataset analysis: cleaning, min/max/averages/modes/ranks, group-by column operations, and trend exploration. Automated data downloads, used Matplotlib for visualization, and SQLite for data storage. Reduced processing time by 30% and surfaced 25% more insights.

Python Matplotlib SQLite Automation Data Analysis
07
JPMorgan Chase CADP — Visualization & Business Analysis

Built an executive Tableau and Excel visualization dashboard, documented business processes with improvement recommendations, and produced a PowerPoint presentation with stakeholder-facing video walkthrough for JPMorgan's Corporate Analyst Development Program.

Tableau Excel PowerPoint Business Analysis
08
Deloitte Australia — Data Unification & Cybersecurity

Created a Python algorithm to merge two incompatible data models. Built a Tableau dashboard, classified data in Excel for business conclusions, and identified the origin of a cybersecurity breach by analyzing web activity logs.

Python Tableau Cybersecurity Excel Data Modeling
09
KPMG Forage — Data Analytics Consulting

Assessed data quality and proposed mitigation strategies. Built a 3-phase model (data exploration → feature engineering → interpretation) to identify the highest-value customers from 1,000 prospects. Delivered a client-facing dashboard with marketing recommendations for Sprocket Central Pty Ltd.

Data Quality Feature Engineering Data Mining Tableau
10
PPE Training & Safety Awareness Program — Akar Landscaping Services & Agriculture

Designed and implemented a multimedia training solution for a construction workforce, combining research, content development, stakeholder analysis, and digital presentation technologies to improve safety awareness and PPE compliance. Created an end-to-end training program using PowerPoint, video integration, and voiceover production while translating regulatory and operational requirements into clear, actionable guidance for employees and supervisors.

Instructional Design Stakeholder Communication Research & Analysis Presentation Design Multimedia Production Technical Writing
Glory

Recognition

Honours & Awards.

Professionalism & Enthusiasm Award
Professionalism & Enthusiasm Award
Abu Dhabi University · May 2018
Kunooz Year of Zayed Award
1st Place — Kunooz Year of Zayed
Abu Dhabi University · Oct 2019
ECU Award Certificates
ECU Honours & Distinctions
East Carolina University · Dec 2022
Jul 2026
Guinness World Records™ Certificate Holder — Most Users in an AI Video Lesson (14,075 participants) ★ World Record
Kanz & Ministry of Human Resources and Social Development, Saudi Arabia
Dec 2022
Summa Cum Laude — Highest Academic Honors ★ Summa Cum Laude
East Carolina University
Dec 2022
Chancellor's List (2×)
East Carolina University
Apr 2022
School of Communication Distinguished Student Award ★ Award
East Carolina University
Apr 2022
Outstanding ECU Student
East Carolina University
Mar 2022
Dr. Cindy Elmore Excellence in Communication Scholarship
East Carolina University
Feb 2022
Dowdy Bookstore Scholarship
East Carolina University
May 2021
Chancellor's List
East Carolina University
Mar 2021
Lester C. & Alta M. Rees Memorial Scholarship
East Carolina University
Sep 2020
Exemplary Academic Performance — Spring 2020
East Carolina University
May 2020
Dean's List
East Carolina University
Oct 2019
1st Place — Kunooz Year of Zayed Competition, Work of Art Category ★ 1st Place
Abu Dhabi University
May 2019
Dean's List (3×)
Abu Dhabi University
May 2019
Top Performer, College of Arts & Science — Fall 2018–2019
Abu Dhabi University
Oct 2018
Top Performer, University College — Spring 2017–2018
Abu Dhabi University
May 2018
Professionalism & Enthusiasm Award ★ Award
Abu Dhabi University
May 2018
Top Performer, University College — Fall 2017–2018
Abu Dhabi University
Nov 2017
3rd Place — Poetry Competition, Al Ain Campus ★ 3rd Place
Abu Dhabi University
Hello

Let's connect

Get in touch.

So that's my story, at least so far. Now I'd love to hear yours.
Got a project or collaboration in mind? I'm always happy to connect with fellow data geeks, business enthusiasts, and animal lovers. 🐾

alinandem@outlook.com